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Mexican Creativity Arrives in a Global Luxury Capital

The 2025 edition of LuxuryLab Pop-Up Market will unfold from November 21 to 23 at the iconic Beverly Wilshire, A Four Seasons Hotel — a venue positioned steps from Rodeo Drive and regarded as one of the most influential stages for brands seeking international visibility.

Now in its fifth year, the event brings together design, craftsmanship, and luxury experiences with a pronounced focus on Latin American talent and its growing global relevance.

Leading Mexican Brands Highlight the 2025 Edition

This year’s program stands out for its strong representation of Mexican design houses. Among the featured participants is Alma de Sur, known for artisan-produced linen rooted in traditional methods. Fine jewelry label Daniela Califa joins the lineup with pieces that blend precision and elegance, while José Sánchez showcases his renowned leatherwork distinguished by refined technique and contemporary appeal.

Also included is Morena Corazón, a brand merging contemporary art influences with deep cultural heritage to create distinctive statement pieces.

The roster continues with Zac Be, celebrated for reinterpreting ancestral symbols through a modern lens, and Biblioteca Activist Wear, a sustainable athletic label certified as a B Corp. Their presence underscores the expanding reach of Mexican design on the global stage.

A Curated Program to Elevate Latin American Talent

The inaugural agenda will open with a symbolic ribbon-cutting ceremony, followed by a special dinner presented in collaboration with Crustacean Restaurant Beverly Hills. A dedicated Happy Hour hosted by Loco Tequila will also accompany the event’s commercial showcase, adding to the curated activations crafted for industry professionals and international buyers.

A Platform Strengthening Mexico’s Global Presence

Over the years, LuxuryLab Pop-Up Market has established itself as a prominent platform boosting Latin American creators within an increasingly competitive luxury market. Its strategic presence in Beverly Hills continues to amplify the visibility of emerging and established brands alike.

Support from the Consulate of Mexico in Los Angeles and the Beverly Hills Conference and Visitors Bureau further reinforces this year’s edition as a pivotal opportunity for Mexican brands seeking global recognition within one of the world’s most influential luxury destinations.