How Famed Dentist Bill Dorfman Is Bringing Celebrity Smiles to Everyday Clients
Written by Jon Stojan
You may have heard of “Hollywood’s Smile King,” the famed cosmetic dentist behind the camera-ready smiles of many A-list celebrities. He created the revolutionary Zoom! Whitening brand and is the New York Times bestselling co-author of Billion Dollar Smile: A Complete Guide to Your Extreme Smile Makeover. He has appeared twice in the Guinness Book of World Records. The second time was for the million-dollar diamond-studded grill designed to flash in Katy Perry’s “Dark Horse” music video.
His name is Dr. Bill Dorfman, DDS, and he is the architect behind many A-list celebrity smiles. As the founder of Los Angeles-based Century City Aesthetic Dentistry, Dr. Dorfman has been sought after by the rich and famous for decades. Though his name doesn’t appear when the credits roll on the big screen, chances are you have spent much of a favorite movie gazing at a smile of his creation.
Meet “America’s Dentist”
Dubbed “America’s dentist” through his appearances on Extreme Makeover, The Doctors, The View, The Oprah Winfrey Show, TODAY Show, and Good Morning America, Dr. Dorfman’s clients have included Anne Hathaway, Usher, Jessica Simpson, Katy Perry, Britney Spears, Mark Wahlberg, Hugh Jackman, and Eva Longoria. But what is the man behind the smile like? When you meet Dr. Dorfman, you see two things at once: a deep compassion for his clients’ confidence and well-being, and a restless need to invent, tinker, and improve.For Dr. Dorfman, a smile isn’t just about looking pretty for the camera. “Aesthetically, transforming any smile really helps boost a patient’s confidence and many times amplifies their success in business,” Dr. Dorfman shares.
But it’s not even just about confidence; a strong smile improves your health and your daily life. “It’s very difficult to enjoy a great meal when your teeth don’t work properly. In addition to that, having proper oral hygiene helps extend our quality of life.” Citing the strong correlation between gum disease and heart disease, Dr. Dorfman adds that beyond the cosmetic impact, good oral health increases your overall wellness.
Enhancing Smiles Every Day
Dr. Bill Dorfman remains “Hollywood’s Smile King” as he is always searching for new ways to improve the dentistry field. He has something of the air of a classic inventor, always willing to try something new and push through his own creative boundaries. Not all of his inventions are million-dollar diamond grills. Some are meant to be bought right off the shelf by the everyday consumer, like his POOOF! Teeth Whitening Strips and his newest achievement, Kickballz, a new caffeinated gum that delivers both oral care and energy on the go.Drawing from forty years of cosmetic dentistry (and 21 Lifetime Achievement Awards), Dr. Dorfman approaches his work today with both deep expertise and a lived library of fresh ideas. There is something delightfully restless in Dr. Dorfman’s drive for improvement, a drive that he has also inspired in his team at Century City. “We never rest on our laurels,” Dr. Dorfman explains. “We face each day as a new challenge to outperform ourselves, we always stay on the cutting edge of dentistry and do everything in our power to deliver the best care possible to all of our patients.”
Century City Aesthetic Dentistry is one of the few practices in Los Angeles with an in-house chairside lab technician, allowing for custom-shaped veneers and crowns. The practice also integrates advanced 3D imaging and oral cancer screening to ensure precise diagnostics. However, cutting-edge, patient-centered technology combined with celebrity-level expertise is only part of what sets the office apart. Dr. Dorfman champions his practice with a retreat-like approach, prioritizing empathy and comfort to create a stress-free patient experience, establishing Century City Aesthetic Dentistry as a renowned leader in cosmetic dentistry.
A Dentist for All, Not Just Celebrities
Today, Dr. Bill Dorfman’s practice at Century City Aesthetic Dentistry is open to everyday clients, not just Hollywood A-listers. “We like to treat all of our patients as if they were high-profile clients,” Dr. Dorfman shares. “I think that the best part of having any kind of notoriety is when you can use that to actually give back. My mantra in life is, learn so you can earn and then return.”In Dr. Dorfman’s case, giving back includes working with young students through the LEAP Foundation, offering a nonprofit, annual, week-long summer program called LEAP Week, which teaches essential life and career skills.
It also includes opening the doors of his own practice to a wider clientele, including patients who have not been able to see a dentist before. These patients have needed more than just a smile makeover, and Dr. Dorfman has found working with them especially rewarding.
From serving celebrities to clients of all backgrounds, Dr. Dorfman continues working to bring healthier, more dazzling smiles to all of Los Angeles.
