Systems That Sell: Beverly Hills Realtor Matias Baker Masucci on AI, Social Proof, and Smarter Marketing
Systems That Sell: An Interview With Beverly Hills Realtor Matias Baker Masucci
In today’s competitive Los Angeles real estate market, standing out requires more than open houses and glossy brochures. According to Beverly Hills Realtor Matias Baker Masucci, the key lies in systems—AI-powered workflows, social proof, and precision targeting—that transform guesswork into measurable results.“It’s Not the Market, It’s the Marketing”
Masucci, recognized among the top Realtors in Beverly Hills, CA, believes that strategy drives success. “Most listings sell fast when exposure is handled strategically,” he explained. “For the ones that don’t, we have layered systems that keep compounding reach until the property sells.” His team uses Trello to manage nearly 200 marketing actions per listing, escalating distribution week by week across Google, Meta, YouTube, and email.AI as a Real Estate Game-Changer
Masucci outlined three pillars of how his team leverages AI:Repurposing content at scale to extend reach
Creating digital artifacts (articles, videos, posts) to strengthen search visibility
Accelerating operations with templates and automation
“AI drafts, we edit,” he said. “It’s speed without sloppiness.”
The Power of Social Proof
Reputation, Masucci insists, is built before a client ever picks up the phone. “People Google you the second they meet you. Make sure they find authenticity plus evidence—testimonials, case studies, before-and-after marketing samples. That’s what builds trust.”Precision Targeting in Action
Examples of his approach include:Building lists of long-tenured homeowners for downsizer-friendly condos
Retargeting site visitors until they convert
Tailoring messaging to address real pain points like maintenance or travel flexibility
