The Glitz and Glamour of Los Angeles’ New Face to Face NYC Day Spa
For nearly two decades, Enrique Ramirez has been at the forefront of the skincare industry, revolutionizing body care services for men through his day spa, Face to Face NYC, nestled in New York's Flatiron District. Recently, he embarked on a new chapter in his journey, expanding his brand with the launch of a second location in Los Angeles, not far from Beverly Hills.
Enrique’s vision for Face to Face NYC's expansion into the Los Angeles area remains true to the essence of his original concept: private, intimate, and deeply personal. "The same as New York," he asserts.
While Face to Face NYC recently expanded to the City of Angels, Ramirez already boasts a considerable client base in the area, primarily hailing from areas such as West Hollywood and Santa Monica.
His spa's allure extends far beyond its physical location, drawing in clients seeking premium skincare experiences from across Los Angeles.
What drew Enrique to Los Angeles? The answer is a medley of factors, a blend of Hollywood glitz and natural beauty. "I've always been attracted to the Hollywood glitz and glamour; however, the climate and its outdoor activities made my top priority."
This amalgamation of urban allure and natural wonders aligns perfectly with Ramirez's holistic approach to skincare and wellness.
As a child, the Monterrey, Mexico native aspired to follow in the footsteps of his eldest sister, who was a nurse and a maternal figure in his life. His journey into skincare was not a predetermined path. Instead, it began during his years as a Medical Assistant in Chicago, where he worked for a renowned dermatologist.
The experience exposed him to a wide array of skin treatments, from addressing acne to performing collagen injections—these were the days before Botox rose to prominence. This exposure sparked his passion for skincare and laid the foundation for his future as a skincare expert.
In a world where women typically dominate the skincare, hair, and makeup realms, Enrique recognized the crucial need to focus on men's skincare services. "Since women are far more knowledgeable in skincare," he explains, "I felt it necessary to work with men as they most need my help." He humorously highlights the oft-overlooked grooming habits of some men, emphasizing the importance of helping them put their best face forward.
Over the years, Face to Face NYC has gained attention for its audacious treatments, with one in particular standing out—the controversial anal bleaching. While it may not raise as many eyebrows today, thanks in part to its portrayal in the movie Bridesmaids, the treatment remains emblematic of Enrique’s willingness to push boundaries and challenge beauty norms.
When asked about his personal favorite treatment, Enrique doesn't hesitate: "For me, anti-aging facials." Approaching his 54th birthday, he acknowledges the value of maintaining youthful skin without the need for cosmetic surgery. It's a testament to his belief in the power of skincare to boost confidence and enhance one's appearance.
Face to Face NYC's success can be attributed to a unique blend of factors, with Enrique’s in-your-face marketing and daring spa imagery standing out.
"My in-your-face marketing spa images have always been the sauce that garners so much attention," he reveals. However, it's not just marketing; it's the transformative power of the spa's skincare treatments that keeps clients coming back for more.
Ramirez emphasizes that Face to Face NYC is not exclusive to just men. He proudly mentions his female cult following, a testament to his ability to understand and cater to the diverse needs of his clients.
Face to Face NYC's expansion to Los Angeles marks a new chapter in his remarkable journey—a journey that continues to challenge norms, redefine beauty, and offer a haven of skincare and wellness for all.
Visit www.facetofacenyc.com for more information or to book your next appointment today