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Written by The Beverly Weekly Editorial Team

Noble 33 Is Bringing Two Japanese Dining Concepts to Rosewood Residences Beverly Hills in 2027

Beverly Hills has always occupied a rarefied position in the landscape of American luxury — a place where architectural ambition, culinary excellence, and an unshakable appetite for the exceptional converge in just a few storied square miles. Now, one of the most anticipated chapters in the city's evolving dining scene is beginning to take shape, and it promises to redefine what it means to eat well in the 90210.

A New Culinary Era Takes Root on South Santa Monica Boulevard

Nestled on South Santa Monica Boulevard — arguably the most prestigious stretch of real estate in all of Beverly Hills — the Rosewood Residences Beverly Hills arrived in 2025 as a declaration of intent. The five-story development, home to just 17 meticulously appointed multi-bedroom residences, sits in direct conversation with some of the neighborhood's most iconic addresses: The Peninsula, The Beverly Hilton, and the soon-to-debut Aman property. Together, these landmarks form a constellation of world-class hospitality that confirms Beverly Hills' continued reign as one of the globe's most desirable enclaves.

From the outset, Rosewood Residences offered its residents a curated suite of premium amenities befitting the address. Yet one element remained conspicuously absent: a food and beverage program worthy of the building's extraordinary standard. That carefully considered gap is now being filled — and by a group with both the vision and the credentials to do it justice.

Noble 33: The Hospitality Collective Redefining Modern Luxury Dining

Enter Noble 33, the celebrated hospitality brand co-founded by Tosh Berman and Mikey Tanha — two of the most discerning tastemakers operating in the premium dining space today. The minds behind some of the most sought-after restaurant concepts in the world, including Casa Madera, Sparrow Italia, Meduza Mediterranea, and Toca Madera, Berman and Tanha have built a global hospitality empire with locations spanning London, New York City, Toronto, Miami, and Los Angeles.

Their most recent venture further cemented the group's reputation for setting the standard wherever they plant a flag. In September 2025, Noble 33 partnered with NFL superstars Patrick Mahomes and Travis Kelce to launch 1587 Prime in Kansas City — an upscale steakhouse built around exceptional cuts and an atmosphere calibrated for those who expect nothing less than extraordinary. The collaboration brought a new dimension of precision and refinement to Noble 33's already impressive portfolio, and it has only sharpened the team's ambitions for what comes next.

Two Pioneering Japanese Concepts Designed for Rosewood's Discerning Residents

What comes next, it turns out, is a landmark moment for the group — and for Beverly Hills' dining landscape. In 2027, Noble 33 will open two distinct restaurant concepts on the ground level of Rosewood Residences Beverly Hills, occupying a combined 12,000 square feet of thoughtfully designed space. While the formal names are still being finalized, both concepts will center on Japanese cuisine — marking an exciting and deliberate first for the Noble 33 universe.

"We had been exploring a Japanese concept for quite some time," said co-founder Mikey Tanha, signaling that this is far from an impulsive pivot. It is instead the kind of slow-building, carefully considered creative decision that has always distinguished Noble 33 from its contemporaries.

Filling a Gap in Los Angeles' Japanese Steakhouse Scene

Los Angeles has long been celebrated for its deep and sophisticated appreciation of Japanese culinary culture. From the reverent precision of its sushi counters to the soul-warming complexity of its ramen and udon establishments, the city has consistently embraced and elevated Japanese cuisine in ways few other American cities can match.

Yet one particular expression of that culinary tradition remains, curiously, underrepresented. Japanese steakhouse culture — with its theatrical presentation, its extraordinary cuts of wagyu, and its marriage of ceremony and indulgence — has found few true champions in the Los Angeles dining scene. Standouts like Matū and Niku X have carved out devoted followings, but the category remains wide open for a definitive statement.

That statement, it appears, is exactly what Noble 33 intends to make. When the Rosewood Residences opportunity presented itself, Tanha and Berman recognized it not merely as a real estate partnership, but as the precise moment and setting to bring their long-held Japanese dining vision to life — in a location, and within an address, that could do the concept full justice.

Why Rosewood Residences Is the Perfect Stage

The alignment between Noble 33's aesthetic philosophy and the Rosewood brand's commitment to understated luxury feels anything but accidental. Rosewood Hotels & Resorts has built its global reputation on a deeply human approach to hospitality — one that prizes authenticity, craftsmanship, and a sense of place above all else. Noble 33 shares that DNA, consistently delivering dining environments that feel both aspirational and genuinely alive.

Within the intimate, resident-focused context of Rosewood Residences Beverly Hills, that ethos takes on an even more personal dimension. These two Japanese concepts will not simply be restaurants — they will be an extension of the residential experience itself, offering an elevated sense of daily ritual to those fortunate enough to call one of the city's most exclusive addresses home, while simultaneously welcoming guests who seek out the very finest the neighborhood has to offer.

Beverly Hills' Dining Future Is Being Written Now

As 2027 approaches, the anticipation surrounding Noble 33's debut at Rosewood Residences Beverly Hills is already building among those who follow the intersection of luxury real estate, hospitality design, and culinary culture most closely. With a track record of creating experiences that are as visually arresting as they are gastronomically compelling, Tosh Berman and Mikey Tanha appear poised to deliver something genuinely remarkable — a pair of Japanese dining destinations that could reset the conversation around fine dining in Los Angeles.

For a city that has always treated its best restaurants as cultural landmarks, and for a neighborhood where excellence is not merely expected but demanded, the arrival of Noble 33 at Rosewood Residences feels like precisely the kind of moment Beverly Hills was built for.