Kris Jenner unveils a striking platinum blond look during Shark Beauty’s “Mission to Glam” event at the Beverly Wilshire Hotel.

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Kris Jenner Reveals Dramatic New Look in Beverly Hills

Kris Jenner, the 69-year-old reality television icon and business powerhouse, surprised fans this week with a daring new hair transformation. Known for her signature jet-black pixie cut, Jenner debuted a platinum blond hairstyle on stage during Shark Beauty’s “Mission to Glam” event in Beverly Hills — marking one of her most unexpected makeovers to date.

A Glamorous Reveal at the Beverly Wilshire Hotel

The transformation was unveiled during a live appearance at the newly opened CUT Lounge inside the Beverly Wilshire Hotel. Jenner took the stage alongside celebrity stylist Chris Appleton, known for his work with Kim Kardashian, Jennifer Lopez, and Dua Lipa. Together, they celebrated Shark Beauty’s latest innovations in hair care and styling, adding a touch of Hollywood glam to the brand’s launch event.

From “Momager” to Trendsetter

With Appleton’s expert touch, Jenner traded her classic dark hue for an edgy, icy blond shade — a look that drew instant buzz across social media. The transformation not only highlighted Jenner’s fearless approach to reinvention but also cemented her reputation as a trendsetting figure in beauty and style.

Her new color complements her timeless aesthetic while giving her a modern, fashion-forward twist. Fans praised the look as both bold and elegant, calling it “a statement move” that underscores Jenner’s influence on pop culture and beauty trends.

Celebrating Reinvention and Glamour

The “Mission to Glam” event underscored the synergy between celebrity style, innovation, and empowerment. For Jenner, the blond transformation seemed to symbolize a new chapter — one that celebrates confidence, creativity, and evolution at any age.

As she continues to balance her roles as a mother, manager, and media mogul, Kris Jenner proves once again that reinvention is the ultimate form of self-expression — and in Beverly Hills, blond really does have more fun.