Rodeo Drive Celebrates Fashion Returns Aug. 4–12, Honoring Clueless Costume Icon Mona May
Rodeo Drive to Celebrate Fashion, Film, and Style Icons from August 4–12
Fashion takes center stage in Beverly Hills as the third edition of Rodeo Drive Celebrates Fashion returns from August 4 to 12, bringing a week of exclusive experiences, luxury showcases, and a heartfelt tribute to costume designer Mona May, marking the 30th anniversary of the iconic film Clueless.Organized by the Rodeo Drive Committee (RDC), the 2025 edition will be the first under the leadership of newly elected RDC president Kathy Gohari, and it promises a dynamic blend of fashion, culture, and creativity in one of the world’s most glamorous shopping districts.
Mona May Honored for 30 Years of Clueless Style Legacy
A highlight of the celebration is the tribute to Mona May, the legendary costume designer whose work on Clueless helped redefine 1990s fashion. May's influence extended far beyond film, inspiring designers, trendsetters, and generations of fashion lovers with her playful yet polished take on youth style.“In celebrating fashion on Rodeo Drive, we are also celebrating those who shape its cultural influence,” said Gohari. “It’s a privilege to honor Mona May, whose iconic costume designs for Clueless forever changed how we see youth fashion and style.”
Kickoff Podcast With Beverly Hills Mayor and Mona May
To launch the week, a special podcast episode will premiere on Monday, August 4, featuring a conversation between Mona May and Beverly Hills Mayor Sharona R. Nazarian, PsyD. The episode explores the intersection of fashion, film, and creative storytelling, offering insight into May’s process and her influence on pop culture.Immersive Fashion Experiences Across Rodeo Drive
Throughout the week, Rodeo Drive’s luxury boutiques and flagship fashion houses will offer a curated lineup of experiences, including: Pre-fall collection previewsPersonalized styling appointments
In-store podcast releases
Exclusive shopping events and pop-ups
The event series underscores Rodeo Drive’s role as a global hub of high fashion and creative innovation, drawing both international visitors and local fashion enthusiasts.
“As summer comes alive in Beverly Hills, we welcome residents and visitors to experience why Rodeo Drive continues to set the global standard for luxury fashion,” said Mayor Nazarian.
Celebrating 60+ Years of Rodeo Drive Fashion Leadership
Founded in 1977 and officially incorporated in 1982, the Rodeo Drive Committee unites retailers, hoteliers, and landowners to collaboratively shape the district’s image and events. This year’s celebration reflects the committee’s ongoing mission to elevate Beverly Hills as a luxury fashion destination while honoring the artistry that defines style across decades.Whether you’re stopping in for a private styling session or simply strolling the palm-lined avenue, Rodeo Drive Celebrates Fashion offers a rare chance to experience the street’s legacy — and its ever-evolving future — from the inside out.
