LUNA Fashion House’s Timeless Essentials for Women Who Own Their Story
Written by William Jones
Close your closet and see only potential, not alarm. Whether at the head of a meeting table or starting on her own enterprise, the time calls for a dress that respects its wearer's ambitions and reflects her style. LUNA Fashion House is intensely aware that women who care about themselves look for clothes which embody sophisticated charm together with contemporary chic; clothes which not only make a statement to the world, but to them, and their well-being, as well.
LUNA was founded to create precious things for women out of the finest materials and with care in thinking. Currently held privately and led by a family team who are obsessed with the passion for European techniques, every detail, from silk's fluid drape to crepe's slight resilience, is selected to be durable and to perform. This means that the pace of development or the integrity of the craft can not be determined by any outside investor. These two generations later, this faith is still behind every beautiful piece that is created.
LUNA starts from the premise, "How will this fabric make a woman feel?" The answer lies within the fibers lauded for their special characteristics. Silk gives you a body second skin sensation, adjusting to temperature without adhesion; wool lends insulating strength that always springs back into shape after pressure, while crepe is crease-resistant and swings with movements like sprouting on trees. In linen, you luxuriously breathe your summer comfort, and touch refines texture, long staple cotton ages to a good softness.
Accessories- belts, scarves, fastenings are selected for their strength and stylish end, echoing the same substance and form principle. Clothing at LUNA is dictated by the names of inspiring women: "Eva" suggests poised mobility; "Sofia" denotes tranquil confidence; "Matilda" speaks of unwavering strength; "Clara" carries with her the message that clarity in thought can be naturally combined with grace. More than mere pointers to particular shapes, these names are daily affirmations that what you are wearing is another silent chapter in the story of your unique life.
How these pieces harmonize is where the magic happens. Imagine opening your closet. Mother of 12 elements that hook and fasten themselves into countless combinations. A tailored blazer that boosts your presence in the boardroom is also perfect, loosely layered over pants for brunch on the weekend. A dress that's as tight as an envelope travels across continents without a wrinkle.
Turn from lectures and presentations into evening gatherings with a change in accessories. You get a jacket that breathes through early morning school runs and adds polish to after-school pick-ups. Through pairing mutual cuts, a concurrent color love, and multi-purpose textures, the LUNA brand redefines the experience of getting dressed, from chore to personal care in just a few simple pieces.
LUNA’s commitment goes beyond external appearance; it's built upon the shared experiences of women who juggle many roles. A charity administrator tells how only the bare necessities from her LUNA wardrobe were needed for a week-long trip: every morning, flawless and ready to go. A tech entrepreneur attributes her LUNA jacket to giving her the confidence to make a key business deal.
A creative strategist describes a LUNA dress as being like armor for her, the smooth texture of a strong world all woven into one. Remaining private and run by family members has kept LUNA’s vision unsullied. Without earnings conferences every quarter to push for shortcuts, and no pre-set quotas that can only be met by dashing off hasty work, every collection has been carefully inspected and meticulously worked over as a result of small batch production, guided by one principle clothing which will bolster a woman's belief in herself lasting through changing seasons.
As LUNA gears up for its debut in the U.S., it would like to invite all women to see what a wardrobe made of clarity, quality, and consciousness can do for them. Go to lunafashionhouse.com, sign up for the reader’s list on our “Coming Soon” page, and then get ready to appreciate good clothes when our e-commerce site officially opens in mid-July. Honed for clarity. Instilled with confidence. Made for the woman who leads and loves being a woman.
