Hilton and Calm Partner to Redefine In-Room Wellness Experiences

In a groundbreaking move for the hospitality industry, Hilton has announced an exclusive partnership with Calm, the leading mental health and wellness app, to integrate wellness services directly into their guest experience. Launching in March 2025, the collaboration will make Calm’s signature guided meditations, sleep stories, soundscapes, and mindfulness exercises accessible to Hilton guests through the brand’s innovative Connected Room Experience.
A Response to Growing Wellness Demand
The wellness market is booming. Globally, it is valued at $1.8 trillion, with the U.S. segment growing by 10% annually, now accounting for $480 billion, according to the November 2024 McKinsey Future of Wellness Report. As travelers increasingly seek health-focused amenities, Hilton’s partnership with Calm reflects the brand’s commitment to meeting this demand.
Sleep, in particular, is emerging as a critical area in the wellness sector, with 82% of U.S. consumers prioritizing it as a cornerstone of their well-being. By integrating Calm into their hospitality offerings, Hilton is positioning itself as a leader in addressing this unmet need, combining luxury travel with personalized mental health solutions.
A Wellness Revolution in Hospitality
Amanda Al-Masri, Hilton’s Vice President of Wellness, underscored the company’s dedication to redefining the guest experience. “At Hilton, we believe every stay should offer an opportunity to feel better—mind and body—while you’re with us and beyond."
"Our partnership with Calm is an exciting step in redefining travel by providing guests with accessible tools to relax, reset, and feel invigorated throughout their stay. By weaving mindfulness into the stay experience, we’re empowering guests to recharge and make the most of why they came, so they leave feeling refreshed and ready for whatever comes next,” Al-Masri added.
Calm’s Global Expansion Through Hospitality
Known for its science-backed approach to meditation, relaxation, and sleep, Calm has established itself as a trusted resource for mental wellness. The Hilton partnership marks a significant step in extending Calm’s reach to travelers worldwide, allowing guests to tap into their wellness routines even while on the move.
Fergal Walker, Calm’s Vice President of Partnerships, emphasized the significance of this collaboration. “Travel isn't just about the destination—it’s about how you feel while you're there. By integrating Calm into Hilton's Connected Room Experience, we’re meeting travelers where they are with mindfulness and sleep content they’ll enjoy—whether dealing with jet lag, prepping for a big meeting, or unwinding on a family vacation.”
Technology Meets Wellness
Hilton’s Connected Room technology, now implemented in over 2,400 hotels worldwide, is at the forefront of personalized hospitality. Guests can control lighting, temperature, and even stream their favorite content via in-room TVs. The addition of Calm’s wellness features represents the latest evolution in Hilton’s guest-centric innovations, following game-changers like Digital Key and Confirmed Connecting Rooms.
By integrating Calm, Hilton transforms the hotel room into more than a place to sleep—it becomes a sanctuary for relaxation, recovery, and rejuvenation.
The Future of Wellness in Travel
As the wellness industry continues to grow, Hilton and Calm’s partnership exemplifies how brands can adapt to shifting consumer priorities. By focusing on mental health and mindfulness, Hilton is setting a new standard for travel experiences that cater not only to physical comfort but also to emotional and psychological well-being.
With Calm’s global reputation for improving mental clarity and reducing stress, and Hilton’s legacy of innovation in hospitality, this partnership offers a glimpse into the future of travel—a future where wellness is seamlessly integrated into every aspect of the journey.
Final Thought
Whether you’re battling jet lag, gearing up for a big meeting, or simply looking to unwind after a long day, Hilton’s collaboration with Calm ensures that guests leave feeling restored, balanced, and ready to take on whatever comes next. The next time you check into a Hilton, wellness won’t just be a luxury—it’ll be part of your stay.